The BMW cast topped Mercedes-Benz for the 2019 U.S. affluence s appellation afterwards announcement a 4 percent s accretion in the final month. It was BMW’s aboriginal anniversary U.S. affluence win back 2015.
BMW, in a annual Friday, said its crossovers paced the assets for December and the year as a whole. The automaker said it accomplished the year with 324,826 U.S. deliveries, a accretion of 4.4 percent.
Mercedes accomplished additional in the 2019 chase with 316,094 deliveries, about collapsed with 2018. The automaker said its affluence s in December slipped 5.4 percent to 30,294 deliveries.
Toyota’s Lexus cast accomplished a abroad third for the year with s falling 0.1 percent to 298,114 units. The cast said December s fell 0.6 percent to 35,325.
BMW enjoyed assets beyond best of its crossover archetypal band while it acquaint abrupt declines for abounding of its sedans. X3 and X5 deliveries were decidedly able for the year, and the X7 crossover generated new s of 21,574 cartage for the year.
“We’ve talked a lot over the advance of the accomplished two years about accepting the appropriate artefact mix for the market, and we accept that with all of our contempo launches, we accept aloof that,” BMW’s North American CEO Bernhard Kuhnt said in the statement.
“BMW currently has the youngest and best agitative artefact portfolio in the segment.”
But the assets came with a price. TrueCar ALG said boilerplate BMW incentives rose 13.2 percent to a $6,024 — one of the accomplished marks in the industry. The automaker’s boilerplate transaction amount grew 5.6 percent to $57,083, TrueCar ALG said.
BMW’s advance artistic bureau in the U.S. is Goodby Silverstein & Partners, which has captivated the annual back aboriginal 2018.
Mercedes ancestor Daimler captivated incentives abiding beyond all its archetypal curve at about $6,258, the TrueCar ALG address said.
“Strong demand, accumulated with added availability for abounding of our newest Mercedes models including the A-class, GLB, GLS and GLE propelled us to a acknowledged aftereffect in 2019,” Nicholas Speeks, CEO of Mercedes-Benz USA, said in a statement. “With added new models to appear and an active and aggressive banker arrangement accouterment aboriginal chic service, we actual abundant attending advanced to the new year.”
Mercedes-Benz said its aggregate leaders in December included the GLC, GLE and C-class archetypal lines.
The affluence after-effects agency out BMW’s Mini cast forth with Mercedes Sprinter vans, which are not affluence vehicles. Tesla’s after-effects additionally are not included because the automaker does not breach out U.S. s from its all-embracing all-around s report.
Phil Nussel is an editor for Automotive News. Ad Age contributed to this story.
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