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The Rolls-Royce Cullinan at the Geneva International Motor Show 2019.
Martyn Lucy | Getty Images
Rolls-Royce had its best year anytime in 2019, apprenticed in ample allotment by its 3-ton SUV that sells for over $400,000.
The company, a analysis of BMW, said it awash 5,152 cars aftermost year, the best in its history and 25% added than the 4,107 cartage it awash in 2018.
The capital drive was the new Rolls-Royce Cullinan, a ample behemothic of an SUV that starts at $330,000 but about retails for over $400,000 with the accepted add-ons and customizations.
Rolls-Royce — like abounding high-end car brands aberration into SUVs — walks a aerial band amid growing s and befitting its cast special. The aggregation said it expects s to “stabilize” abutting year.
“While we bless these arresting results, we are acquainted of our key affiance to our customers, to accumulate our cast attenuate and exclusive,” said Rolls-Royce CEO, Torsten Muller-Otvos.
The better claiming for Rolls-Royce is befitting up with demand. The aggregation said it is authoritative “significant” investments in its Goodwood bulb in England, hiring workers and recruiting a almanac cardinal of bodies for its apprenticeship program.
The aggregation appear able advance worldwide, with North America still its better market, at about a third of its s, followed by China and Europe. Russia, Singapore, Australia and Japan all appear almanac s.
Since 2019 was the aboriginal abounding year of commitment for the Cullinan, the SUV collection the aggregate of the s growth, admitting the aggregation doesn’t breach out exact archetypal figures. While abounding critics and auto experts absolved the Cullinan as too big, too big-ticket or too mass-market, it became the fastest-selling new archetypal in Rolls-Royce’s history.
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